I'm an influencer marketing consultant who helps brands and businesses deliver structured programmes that drive sales, brand lift and real business outcomes.
Over the last thirteen years I've built, fixed and scaled creator programmes and have been responsible for managing monthly creator budgets in excess of GBP 500,000+ and 100+ pieces of IGC.
Services designed for teams who are looking for an experienced influencer marketing expert pointed directly at their creator challenges.
When you need an experienced, honest partner to pressure-test your creator questions and decisions.
An independent, senior view on whether your current approach is working - and what it would take to level it up.
For brands that want help with the day-to-day running of campaigns and always-on activity.
For teams building tools for the creator economy who need an expert view baked into product and GTM strategy.
A fast diagnostic that plots your programme across maturity and readiness.
A blend of strategic clarity and operational readiness across your creator programme.
I've been active in the creator economy since 2013, working across specialist agencies, leading SaaS platforms and in-house roles at Formula E, 2K and Air Up.
I've spent the last thirteen years in influencer and creator marketing across agency (Come Round), SaaS (Traackr) and brand-side roles (Formula E, 2K, Air Up). I've led creator teams of six or more across markets and managed monthly creator budgets of over GBP 500,000.
My work spans infrastructure, strategy and execution: building programmes from scratch, designing measurement frameworks, and running full-funnel creator activity across gaming, sport and consumer brands.
My first thought-leadership piece ran in PRWeek in 2016, and since then I've been published in multiple outlets and spoken at events across Europe. I also write a weekly influencer marketing newsletter read by practitioners at agencies, brands and platforms around the world.